777eb Privacy Policy

This Privacy Policy ("Policy") describes how 777eb ("777eb", "we", "us", "our") collects, uses, stores, shares, and protects personal information relating to individuals ("you", "your", "Player", "User") who access or use the 777eb platform at https://777eb.app, including all associated products, services, and communication channels operated under the 777eb brand.

This Policy applies to all personal data processed by 777eb in connection with your use of the platform, whether you are a registered account holder, a visitor browsing the site, or a person who has contacted our support team. It covers data collected directly from you, data collected automatically through your use of the platform, and data obtained from third parties in connection with identity verification or payment processing obligations.

By registering an account on 777eb, depositing funds, placing wagers, or otherwise using the platform, you acknowledge that you have read and understood this Privacy Policy and consent to the processing of your personal data as described herein. This Policy forms part of 777eb's Terms & Conditions, which should be read alongside this document.

For the purposes of applicable data protection law, 777eb is the data controller in respect of all personal data collected through the platform. As data controller, 777eb determines the purposes for which and the means by which your personal data is processed.

Where 777eb engages third-party service providers to process personal data on its behalf — for example, payment processors, identity verification providers, or analytics platforms — those providers act as data processors and are contractually bound to process data only in accordance with 777eb's documented instructions and to maintain appropriate security measures.

All data processing carried out by 777eb and its authorised processors is conducted in compliance with internationally recognised data protection principles, including purpose limitation, data minimisation, accuracy, storage limitation, integrity, and confidentiality.

777eb collects personal data across several categories depending on the nature of your interaction with the platform. The following table summarises the main data categories we process:

777eb does not knowingly collect sensitive personal data beyond what is strictly necessary for identity verification and regulatory compliance. Where sensitive data such as national identity documents is collected, it is subject to enhanced security controls and access restrictions.

777eb processes personal data only for specific, documented purposes. The primary purposes for which your data is used are as follows:

• Account Registration & Management: To create and maintain your player account, verify your identity, and manage your account preferences and settings.
• Transaction Processing: To process deposits, withdrawals, and bonus credits through JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Raast, and other supported payment channels.
• Regulatory Compliance: To fulfil our anti-money laundering (AML) and know-your-customer (KYC) obligations, including monitoring transactions for suspicious activity and reporting to relevant authorities where legally required.
• Platform Security & Fraud Prevention: To detect and prevent fraud, bonus abuse, unauthorised account access, and other prohibited activities that could harm players or the platform.
• Customer Support: To respond to your enquiries, resolve complaints, and manage your support interactions across live chat and email.
• Personalisation: To tailor your gaming experience, surface relevant game recommendations, and deliver bonuses or promotions for which you are eligible, where you have not opted out of personalised communications.
• Responsible Gaming: To monitor gaming behaviour for signs of problem gambling and to administer player-protection tools including deposit limits, session reminders, and self-exclusion requests.
• Legal & Dispute Management: To establish, exercise, or defend legal claims and to comply with court orders, regulatory requests, or other legal obligations.

777eb does not use automated decision-making or profiling processes that produce legal or similarly significant effects on players without human review. Where automated screening tools are used for fraud detection or AML monitoring, flagged cases are reviewed by a human compliance officer before any account action is taken.

777eb processes your personal data on one or more of the following legal bases, depending on the specific processing activity:

• Contractual Necessity: Processing required to perform the contract between you and 777eb — that is, to operate your account, process your wagers, and fulfil financial transactions.
• Legal Obligation: Processing required to comply with applicable legal obligations, including anti-money laundering regulations, KYC requirements, and responses to lawful authority requests.
• Legitimate Interests: Processing carried out on the basis of 777eb's legitimate business interests — including fraud prevention, platform security, and product improvement — where those interests are not overridden by your privacy rights.
• Consent: Processing based on your freely given, specific, and informed consent — primarily in the context of marketing communications and optional platform personalisation features. You may withdraw consent at any time without affecting the lawfulness of prior processing.

777eb does not sell your personal data. Data is shared with third parties only in the following defined circumstances:

• Payment Processors: Financial data is shared with payment service providers such as JazzCash, EasyPaisa, and participating banks solely to process deposit and withdrawal transactions. These providers are subject to their own data protection obligations.
• Identity Verification Providers: Identity documents and personal details may be shared with third-party KYC/AML verification services to fulfil our compliance obligations. These providers process data under strict contractual data processing agreements.
• Game Software Providers: Certain gaming data (such as session identifiers and game results) is processed by the third-party game studios and software providers whose products are offered on the 777eb platform. This processing is limited to what is operationally necessary.
• Legal & Regulatory Authorities: 777eb will disclose personal data to law enforcement agencies, regulatory bodies, or courts where required to do so by applicable law, valid legal process, or in response to a lawful government request.
• Business Transfers: In the event of a merger, acquisition, or sale of assets involving 777eb, personal data may be transferred to the acquiring entity, subject to equivalent data protection commitments.

All third-party data processors engaged by 777eb are subject to written data processing agreements that require them to implement appropriate technical and organisational security measures and to process data only as directed by 777eb.

777eb uses cookies and similar tracking technologies to operate the platform effectively and to improve the player experience. A cookie is a small text file placed on your device when you access a website. Cookies do not contain executable code and cannot access other files on your device.

The following categories of cookies are used on the 777eb platform:

• Strictly Necessary Cookies: Required for the platform to function. These include session cookies that keep you logged in during an active session and security cookies that help detect fraudulent activity. These cookies cannot be disabled without impairing platform functionality.
• Functional Cookies: Used to remember your preferences such as language settings, preferred payment method, and responsible gaming tool configurations. These improve your experience but are not essential to platform operation.
• Analytics Cookies: Used to understand how players interact with the platform — which pages are visited, where users drop off, and how features are used. This data is processed in aggregate and is used to improve platform performance. Analytics cookies require your consent.
• Marketing Cookies: Used to deliver relevant promotional content and to measure the effectiveness of our marketing campaigns. Marketing cookies are only placed with your explicit consent and can be withdrawn at any time.

You may manage your cookie preferences at any time via the cookie settings panel on the 777eb platform. Please note that disabling certain cookie categories may affect the functionality of specific platform features.

777eb retains personal data for as long as is necessary to fulfil the purposes for which it was collected, subject to any longer retention periods required by applicable law or regulatory obligation. The following general retention guidelines apply:

• Active Account Data: Retained for the duration of the player's account and for a defined period following account closure, to allow for dispute resolution and regulatory audit purposes.
• Financial & Transaction Records: Retained for a minimum of five (5) years from the date of the transaction, in compliance with anti-money laundering record-keeping requirements.
• Identity Verification Documents: Retained for a minimum of five (5) years following account closure or the completion of the business relationship, in accordance with applicable KYC regulations.
• Support Communications: Retained for a period of three (3) years following the closure of the relevant support case, to allow for complaint review and dispute management.
• Marketing Consent Records: Retained for as long as you hold an active account, and for a defined period thereafter, to evidence the basis on which marketing communications were sent.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be attributed to an identified individual. Anonymised data may be retained indefinitely for statistical and analytical purposes.

777eb implements a layered set of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction, alteration, or disclosure. Our security framework includes:

• SSL/TLS encryption for all data transmitted between your device and 777eb's servers;
• Encryption at rest for sensitive data categories including financial records and identity documents;
• Role-based access controls limiting internal data access to authorised personnel only;
• Multi-factor authentication requirements for all internal system access;
• Regular security assessments, penetration testing, and vulnerability scanning;
• Incident response procedures for the detection, containment, and reporting of data security incidents.

In the event of a personal data breach that poses a risk to your rights and freedoms, 777eb will take appropriate steps to contain the breach and will notify affected players without undue delay where required by applicable data protection law.

As a data subject, you hold a number of rights in relation to the personal data that 777eb processes about you. These rights are summarised below:

To exercise any of the above rights, please contact the 777eb data protection team via the support email listed in Section 14 of this Policy. 777eb will respond to all verified data subject requests within 30 days. Complex requests may require up to an additional 60 days, in which case an interim acknowledgement and explanation will be provided.

777eb may need to verify your identity before processing a data rights request to ensure that personal data is not disclosed to an unauthorised party. This may involve asking you to confirm account details or provide a copy of your CNIC.

The 777eb platform is strictly intended for adults aged 21 years and above. 777eb does not knowingly collect, store, or process personal data belonging to individuals under the age of 21. Registration by minors is expressly prohibited under 777eb's Terms & Conditions.

777eb employs age verification procedures at the point of registration and during the KYC process to prevent access by underage individuals. Where 777eb discovers or has reasonable grounds to believe that an account is held by a person under the age of 21, the account will be immediately suspended, all gaming activity will be voided, and any deposited funds will be returned to the originating payment source after investigation.

If you believe that a minor has accessed 777eb using your account or payment details, or if you have concerns about a minor's potential exposure to gambling content, please contact our support team immediately so that appropriate steps can be taken.

777eb is an internationally operating platform. Certain data processing activities — particularly those involving game software providers, payment infrastructure, and cloud hosting services — may involve the transfer of personal data to servers or service providers located outside Pakistan.

Where personal data is transferred internationally, 777eb ensures that appropriate safeguards are in place to protect the data, including:

• Contractual clauses between 777eb and its international processors that impose data protection obligations equivalent to those applied domestically;
• Transfers only to jurisdictions or service providers that maintain recognised data protection standards;
• Ongoing assessment of the data protection practices of international processors prior to engagement and during the processing relationship.

By using the 777eb platform and accepting this Privacy Policy, you acknowledge that your personal data may be processed in jurisdictions outside Pakistan. 777eb is committed to ensuring that any such transfers are conducted with appropriate protections in place at all times.

777eb reserves the right to update or modify this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or platform functionality. When material changes are made to this Policy, 777eb will notify registered players via email or a prominent notice on the platform prior to the changes taking effect.

The "Effective Date" displayed at the top of this Policy will be updated each time a new version is published. Your continued use of the 777eb platform following the effective date of a revised Privacy Policy constitutes your acceptance of the updated terms.

777eb encourages all players to review this Policy periodically to stay informed about how their personal data is being handled. The current version of this Policy is always accessible at https://777eb.app/privacy-policy.

This Privacy Policy was last reviewed and updated on 1 January 2026.

If you have any questions, concerns, or requests relating to this Privacy Policy or the way in which 777eb processes your personal data, please reach out to the 777eb data protection team using the contact information below:

When submitting a data rights request or privacy-related complaint, please include your registered account email address and a clear description of your request or concern so that we can respond efficiently. All privacy enquiries are treated as confidential and handled by designated personnel.

777eb aims to resolve all privacy-related requests and complaints within 30 calendar days. Where a matter cannot be resolved to your satisfaction, you retain the right to escalate your complaint to the relevant regulatory authority in your jurisdiction.